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Introduction to the Secondary School programme As budgets for the award of points are too small
for any meaningful reward (i.e. gift) to be acquirable, free
of charge, within a reasonable timescale, the programme offers
discounts and/or privileges against a range of products suitable
for the school market. - Each pupil/teacher is given a Smartcard. The
Smartcard is charged with credits at - Each time the pupil purchases a meal using the Smartcard, they earn points which are credited to a designated ‘purse’ on the card. - When 250 points have been collected, they are exchangeable for a discount voucher. The pupil/teacher logs on to the branded website using a PIN and uploads the points into an on-line bank account by entering the voucher code number. - The website provides details of discounted
goods available against points, which An alternative system has been developed for schools, which do not use Smartcards. The site incorporates other features including: Information about health, lifestyle and the environment The programme has been well received by students, teachers and parents and indeed many have written in complementary terms about the healthy focus, great savings and design of the site. At the same time, indications are that the programme has contributed to increases in school meal uptake by both value and volume. The key to the success of the programme is that it is simple to operate, whilst merchandise prices are genuinely well below retail and in many cases offer spectacular savings eg CDs, clothing and educational products. |
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Secondary school programme benefits
• Adds value to your brand(s) Benefits to your Customers • A genuine offer, which saves your customers
money on the things they normally buy Benefits to Head Teachers • On-line school bulletins provide head
teachers with an effective way to communicate with teachers,
students and parents at no cost to school Benefits to your client • Built in 'Careline' provides a facility to capture and manage customer comments and complaints |
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The primary school programme operates somewhat differently in that parents receive points when they buy products on the site, redeemable against future purchases, with the additional benefit that schools receive a commission on all purchases. Schools can then use the commission to purchase educational and sports goods. The primary school site also includes many additional features including: Links to information about child
healthcare Both the secondary and primary school programmes add value to client’s brands, present them as innovative catering providers, provides an opportunity for efficient communication and benefits the communities they serve. |
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• Adds value to your brand(s) Benefits to Customers • A genuine offer, which saves parents and
teachers money on the things they normally buy. For example,
special deals negotiated with leading UK fashion companies means
that we can offer the same school clothing much cheaper than
they can buy direct from mail order companies. All products
cost less than high street retailers and discount stores. Benefits to Primary School • School bulletins provide Head Teachers
with an effective way to communicate with teachers, students
and parents at no cost to school. The enthusiasm of parents
to visit the site will ensures an awareness of school activity,
interest in announcements and their involvement with the school Perhaps one of the most important features of the primary school programme is that the school effectively gets its own web site, free of charge. Benefits to your client • National 'Careline' provides a facility to capture and manage customer comments and complaints |
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There are 3 cost elements associated with the RewardEd programme: development, promotion and maintenance. The development cost has been borne by LACA and this provides a template for individual local authority caterers. A maintenance costs will be charged to each local authority caterer, signing up to the programme. As the number of participating local authority caterers increases, the maintenance cost will reduce on the following scale. 1-5 authorities - £500 per month per authority There is no cost associated with the award of points. If vouchers are required however these can be produced by the local authority caterer or availalable from Howard Associates and supplied at the nominal cost of printing. Local Authority Caterers who enter into a 5 year agreement will receive a 10% discount. This would not commit them to running a programme for that term but would commit them to using Howard associates whilst a scheme was in operation. Any local authority caterer who only wants one site. ie secondary or primary, will receive a 10% discount. Promotions will be communicated at no cost via the site; however promotional literature and prizes will be introduced ad-hoc on a project basis. Quotations will be provided on each project. Maintenance will include updates on products, menus, recruitment, links etc. and reasonable changes to site content. |
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As an alternative to the generic brands we have developed (Points4U and FeedM), the programme can incorporate your existing brands. We are also happy to quote on developing specific brands for you.
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